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Abbey Warne CV

Results-driven marketing professional with an extensive skillset and meticulous eye for detail developed from two years in an e-commerce and digital marketing agency environment. Has the proven ability to produce targeted and search-optimised content to increase brand awareness and drive conversions. Further, is proficient in working collaboratively to identify and implement content strategies through keyword and trend research and can independently track success by producing detailed monthly reports.

Skills

SEO knowledge

(Ahrefs, SEMrush)

Data & analytics

(Google Analytics, Data Studio and GA4)

Content ideation

(Google Trends, Google Snippets)

Basic design

(InDesign, Canva)

Use of CMS

(WordPress and Shopify)

Work History

Responsibilities:

  • Performed content creation duties, which included producing SEO-targeted blogs, proofreading content plans and communicating with colleagues and clients on content strategy in meetings.

  • Managed their online lifestyle magazine, which focussed on North East-based businesses and included generating content ideas, building key contacts and writing short and long-form articles.

Achievements:

  • Successfully collaborated with the wider team to produce creative content that reduced site bounce rate, increased engagement and grew social following from under 100 to nearly 600 in 3 months.

  • Efficiently organised team strategy days to generate ideas for the direction of the magazine.

Digital Marketing Intern at Sleeky Web Design & Print Ltd - Newcastle upon Tyne

August 2021 - December 2021

Responsibilities:

  • Produced timely and results-driven content while implementing SEO best practices, which included product descriptions, collection copy, blog posts, landing pages, social media captions and meta content. Written for e-commerce and corporate clients, these covered a wide variety of subjects.

  • Executed the content process, from generating ideas for content plans to producing quality copy, tracking the progress of content, sending this to clients for review and completing with upload and indexing submission. Duties also included producing monthly reports on clients’ blog performance.

Achievements:

  • Successfully mentored another copywriter during their first few months at the business in late 2022, which included providing detailed feedback on work, tutorials on upload processes using CMS platforms and more. This allowed them to progress and develop their skills in multiple areas.

  • Confidently ran and oversaw social media competitions for a client. This involved collaborating with the design team to produce posts, writing and uploading a competition blog, monitoring audience interaction with social activities, choosing winners and keeping the client updated on this progress.

Junior Copywriter at Venture Stream - Newcastle upon Tyne

December 2021 - November 2023

Writer at Luxury BnB Magazine - Remote

December 2020 - August 2021

Responsibilities:

  • Assisted in creating an eBook for the B2B travel and hospitality magazine Luxury BnB and researched, wrote, fact-checked and proofed content on how to set up a holiday rental.

  • Regular communication on progress with the Editor and Publisher over Google Meet and email.

Achievements:

  • Developed strong time management skills and an excellent eye for detail by working at a quick pace to meet eBook chapter deadlines and successfully balanced this workload with degree assignments.

  • Took on board feedback to advance own abilities in producing quality long-form feature articles.

Other Work Experience

Responsibilities:

  • Interviewed the CEO of a large North East-based charity and researched, pitched and wrote several articles to deadlines while ensuring these followed the publication’s TOV and other style guidelines.

  • Involvement in internal communication and events including strategy meetings, photoshoots and visiting a well-known market in the city to create high-quality social content showcasing vendors.

Intern Writer at High Life North - Newcastle upon Tyne

June 2021 - July 2021

Reporter Placement at South West Durham News - Remote

June 2020 - November 2020

Responsibilities:

  • Pitched ideas to the editor regularly and followed them up to produce several articles for both print and online. Additionally made amends given by the Editor before publishing pieces live. Additionally sized photos in Photoshop before publishing pieces live on the site.

  • Reported on several community-led subjects that included local charities and initiatives.

Voluntary Work

News Team Member at The Linc and LSJ News (Student Journalism) - Lincoln

Responsibilities:

  • Adapted working practices to the pandemic by switching to Zoom for team meetings and interviews, ensuring the website was consistently updated with the latest stories throughout.

  • Contributed articles to the LSJ website and posted engaging content for stories to the Twitter page.

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Education

September 2018 - May 2021

University of Lincoln - Journalism (BA) NCTJ accredited (First Class Honours)

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September 2016 - June 2018

Queen Elizabeth Sixth Form College, Darlington - English Language (A), Media Studies (A), Photography (B).

 

September 2011 - June 2016

Hummersknott Academy, Darlington - 10 GCSE’s A-C including English, Maths and Science.

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